Creating Social Media Content with an Agency: What to Expect on Shoot Day

At Muse of Media, part of our mission is creating powerful content for our clients' social media; engaging, quality content that speaks to your audience and aligns with your branding. When you hire us for your content creation, you’re choosing a team that’s dedicated to bringing your vision to life through well-crafted social media content.

We’re walking you through exactly what it’s like to shoot content with us, from the moment we start preparing until we’ve wrapped up the day. Let’s dive into the details, so you’ll know exactly what to expect when it’s time to shoot!

Pre-Shoot: Getting Ready for Your Content Creation Day

About two weeks before the shoot day, we work closely with you to make sure everything is planned out perfectly. We want to make the content creation process as smooth and easy as possible, and that starts with solid pre-shoot planning.

• Content Strategy Consultation: We’ll start with a conversation about your brand’s goals and what you hope to achieve from your content. We’re all about crafting a personalized content strategy that reflects your brand’s values and speaks directly to your audience.

• Tailored Content Plan: Once we’ve discussed your goals, we’ll work together to map out a content plan. This includes deciding on the types of content (photos, videos, behind-the-scenes clips), the shoot location, and any props or styling needed. Whether you're aiming to showcase your products, highlight your team, or share a special message, we create a plan that suits your needs.

• Approval & Final Touches: Once everything is planned, we’ll send you the content plan for approval. This ensures that you’re on board with the shoot schedule, aesthetics, and overall direction of the project. We want to make sure you’re excited about the plan before we begin!

  
  

Shoot Day: Bringing Your Brand to Life

On the day of the shoot, we want you to feel confident, comfortable, and excited, so we’ve got everything prepared to make the process seamless.

• Equipment Set Up: First, we set up our gear. Including tripods, lighting, mics, scripts, and more.

• Capturing A-Roll Content: A-roll is the main footage that tells your story. This could be you talking about your product or service, a team member sharing insights, or an event you’re hosting. We make sure we capture the key moments that communicate your brand’s message loud and clear.

• Shooting B-Roll: Adding Personality to the Story: While A-roll provides the foundation of your content, B-roll is what makes your content dynamic. We’ll capture a variety of angles and close-up shots—whether it’s of your product, your team in action, or the unique aspects of your business—that add life and personality to your video. These shots enhance your content and help tell a more complete, engaging story

• Behind-the-Scenes (BTS) Clips: Our BTS clips give your audience a peek behind the curtain, showing them the effort and creativity that goes into content creation. These candid moments help build a stronger connection with your followers and make your brand feel more relatable.

Content Shoot Day with our client Noah Doncses at the Cobblestone Real Estate office

Photos

Alongside video content, we also focus on taking photos for your social media. Whether it's a product shot, a team photo, or an action shot, photos play a big role in social media content.

• Variety of Shots: We shoot a range of photos for your social media needs: portrait shots, lifestyle images, and product close-ups. The goal is to give you a diverse selection of images that keep your feed fresh and engaging.

  
  

Wrapping Up: Post-Shoot and What Comes Next

Once the shoot is complete, it’s time for us to take the raw footage and photos and turn them into content that’s ready for your social media platforms.

• Editing & Refining: Our editing team gets to work on refining the footage, adjusting lighting, sound, and color to make sure everything looks perfect. We also make sure that every piece of content aligns with your brand’s aesthetic and messaging.

• Approval Process: We’ll send you the final edits for approval. This is your chance to make sure everything is just right before we send the content live. We’re happy to make any tweaks or adjustments to ensure you’re thrilled with the final result.

• Scheduling & Posting: Once you give your approval, we’ll handle the scheduling and posting. We know the best times to post for maximum engagement, and we’ll make sure your content goes live when your audience is most active.

• Analytics & Feedback: After your content goes live, we’ll keep an eye on how it’s performing. We track engagement, likes, comments, and shares to see what’s resonating with your audience. This helps us refine our approach for future shoots and ensure your content strategy stays on track.

The End Result: Your Brand, Elevated & Present

By the end of the shoot, we’ve created more than just content—we’ve crafted a powerful social media presence that reflects your brand’s unique voice and vision. And bonus: you also get to keep the full library of raws.

Our goal is to help you connect with your audience and showcase your business in a way that drives real results. Whether it’s increased engagement, brand awareness, or sales, we’re here to help your brand thrive.